Start seeing results from your GTM in weeks

First campaigns live by week 3, first new deals in by month 2.

Start seeing results from your GTM in weeks

Month 1

Kickoff and audit

  • Audit GTM, customers, contacts, campaigns, data stack, CRM
  • Competitor and market research
  • TAM analysis
Foundations ready

Target accounts with 360° context

Updated positioning and messaging based on prospect reality

Month 2

Build and launch

  • First outbound campaigns ready
  • Enrichment and signal tracking ready
  • GTM context set up and populating
First results in

Outbound sequences live, first leads are in

Inbound content themes ready from research and first conversations

Month 3

Analyze and refine

  • First deals sourced by the system
  • Winning outbound tactics identified
  • Inbound content live on every channel
GTM starts working

Outbound: repeatable tactics logged

Inbound: lead volume and quality improving

Month 4

Scale

  • Pipeline grows
  • Winning tactics rolled out to new segments and markets

Pay for full GTM ownership & results

I work as your Fractional GTM Lead, embedded in your team.

Monthly retainer

€2,500 – €4,000

Depending on workload and project complexity. No hourly rates!

Optional performance component, from month 3.

Project milestones

Set together at kickoff and reviewed monthly. Milestone examples:

  • # sign ups
  • # qualified prospects
  • # increase in MRR

Full ownership over:

  • GTM strategy: market analysis, TAM, ICP definition, channel selection
  • Positioning & messaging
  • GTM architecture: CRM, sequencing, measurement
  • GTM context: everything lives in your stack, accessed and used together with your team
  • Outbound system: signal monitoring, target lists, sequences, tracking
  • Inbound content: founder LinkedIn, email, blog, social community

Meet your GTM lead

István Bálint

Hi! My name is István.

Those who work with me just call me Pisti. I've spent 11 years as an agency lead, working with global brands like Nokia, Mastercard, Wizz Air, and Decathlon. I learned how to reach the right people, and more importantly, how to make them buy.

I started Sonder because I see a lot of very smart founders with great ideas in my region, blocked by go-to-market, and I believe that with the right help, they can move the world forward.

If that sounds like you, let's talk!

Let's start building your GTM around your buyers!