GTM Strategy
Positioning
Outbound Systems
GTM built around your buyers
For post-seed startups scaling out of CEE.
For post-seed startups scaling out of CEE.
Most go-to-market is built around your product.
Pick a segment, create an ICP, build a list, send out 10,000 AI-personalized messages, and close one deal. Not ideal.
I build go-to-market around the human you call 'buyer'.
Human-first GTM is a way to match your business to a real problem of a specific buyer.
Instead of asking 'how to push your product into the market?'
it asks 'how to pull a specific human out of a specific pain?'
I turn a static prospect list into a living map of future customers.
I map your TAM, check your competitors, and rank prospects by verified pain. You get a shortlist of candidates most likely to buy.
A structured exercise across six parts: market, ICP, competitive alternative, product, value proposition, and sales story.
For each account, research product, competitors, tech stack, hiring, reviews. Then find the person with the pain, and see what's on their desk.
I turn the finding into value-focused messages they'll find helpful, then activate them where your buyers are present.
Every stage gets easier when the buyer feels understood.
because you send hyper-specific, value-focused outreach instead of generic AI-generated slop.
because you collect real insights from real customer problems that you can turn into content people engage with.
because your buyers already feel understood before the first call, so there's less to pitch.
I'm a builder and an operator. I ship working, human-focused GTM systems that compound with every new campaign and customer.
A prioritized plan: which segments to go after, in what order, with what message, on which channels. Scored against your runway and your capacities.
Refined positioning and messaging, rooted in your buyer's reality.
Self-updating outbound campaigns that monitor signals, find new accounts and people showing buying intent, and send value-focused messages they'll respond to.
A content outline built from the research, account signals, conversations, and sales calls, ready to publish across email, social, blog, and podcast.
Results from my recent GTM projects
€5K → €15K MRR in 5 months
Before we started working with István, we couldn't scale sales. Demos weren't coming in and we had no idea which countries were worth entering. Few weeks later, we had a full GTM strategy, we knew exactly which markets to grow into, had a precise list of who to target, and a working system that brings in the leads.
0 → 35 qualified signups/month in 6 weeks
We'd been through a few GTM experts and none of them succeeded. István understood our complex AI analytics product, reworked our positioning, and got outbound and inbound generating results where we'd had zero. His determination and focus stand out!
